A man sitting on a wooden bench in a sauna, wrapped in a towel, looking out a small window, with sauna bottles and a bucket nearby.

Hi, I’m Joonas - founder of Hiki.

Hiki was created from a simple idea: the best Finnish sauna experience doesn’t need to be complicated. It just needs heat, water, time, and a calm space to slow down.

As a photographer and entrepreneur living between Helsinki and Lapland, I wanted to create a private sauna in Rovaniemi where travelers could experience Finnish sauna culture in a natural and relaxed way.

The philosophy is simple: take your time, listen to your body, and enjoy the rhythm of sauna — heat, cool down, rest, repeat.

There is no rush and no strict rules. Whether you stay quietly in the warmth or relax between sauna rounds with tea or sparkling water, the goal is the same: to leave feeling lighter, calmer, and fully present.

That’s the spirit of a true sauna experience in Lapland.